Published in Rodeo Magazine's Autumn 2011 issue, Crocker Jeans' The New Blue-advertorial focus on traditional denim with a contemporary approach. The collection is presented in association with JC Jeans & Clothes. Read more...

Sustainable fashion is a long term trend at H&M and as part of the focus on sustainability H&M launched their Spring 2011 collection with pieces made from environmentally-adapted and greener materials such as organic cotton, recycled polyester and recycled wool. While the campaign focus on feminine dresses, the collection was available worldwide in every concept, from women to men, children and Divided. »It’s not just about organic cotton anymore, the possibilities for creating a complete fashion statement with eco smarter materials are huge now,« says H&M’s Head of Design, Ann-Sofie Johansson. Read more...

After a year long absence and a change of publisher, Rodeo Magazine was re-launched in Spring 2011 under new editorial and creative direction. As Sweden’s most exclusive fashion magazine, Rodeo pushes the boundaries for contemporary Scandinavian creativity — and brings the brightest of Scandinavian talent to the world. With an innovative, diversity driven blend of bold fashion photography and in-depth features on style and culture, Rodeo delivers a biannual presentation that rewrites the perspective on the Scandinavian creative scene. Read more...